ARCHIVES is a cutting-edge hair brand, founded by Sonu Herrera. Merging timeless craftsmanship with a 'anti-fashion' sense of spirit, redefining the art of hair through an unapologetic focus on individuality and authenticity. At its core, Sonu offers more than just haircutsit delivers an experience rooted education. A process of uncovering a client's true aesthetic while rejecting fleeting trends and conformity. Inspired by the raw and imperfect beauty of real life and real people. Through workshops and mentoring, Sonu extends this ethos to a new generation of stylists. Re-imagining hair education as a creative playground, encouraging experimentation and challenging conventional rules of beauty. ARCHIVES isn't just a brand; it's a movement that invites you to embrace your individuality and wear your hair as an archive of your own story.
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